Red Chillies Entertainment is a company making it's presence felt in the global entertainment industry. Its latest venture, Om Shanti Om(2007), set the box-office buzzing. Earlier endeavours also made their mark, with Paheli (2005) being the official Indian entry for the Oscars.

Founded in 2002, Red Chillies Entertainment has set up a path breaking Special Effects studio which brought Hollywood's slick sophistication to Indian cinema. Don - The Chase Begins Again , won European accolades for Best Special Effects in 2006. And a year later, the Star Screen Awards singled out Om Shanti Om, for best visual effects (2007).

The company has a TVC division churning out ad commercials for some of the global brands.

The desire to amalgamate entertainment with sports is Red Chillies's way of investing in a resurgent India where the future beckons with new sporting careers.

The world is Red Chillies Entertainment's oyster. Future plans include extending its footprint to television and creating an oeuvre that spans both fiction and non-fiction for the television screen.

With global entertainment conglomerates evincing keen interest, Shahrukh Khan's Red Chillies Entertainment is all set to blitzkrieg the world of cinema and sports.